Wednesday, April 11, 2012

The Leap from web 2.0 to 3.0, and what it means for Social Media

Technology is advancing in an exponential rate. The easiest way to see this is by looking at yard sales. Nothing in a yard sale is necessarily bad, broken, or old. It’s just merely lost its purpose. Computers are another great example. Computer processing power doubles every 2 years. The computer sitting in people’s homes 3 years ago now sits in the palm of your hands and we call it a cell phone. Not one bit of exaggeration too. With this shift in technology becomes a more dependence on it. This is where social media comes in. Social media was created because of the ease of computing on the web. Social media usage today is astronomical. With ever changing applications and integration with mobile devices users experience only gets better, however a new thing called the semantic web or web-3.0.
What this would mean for us as users is the fact that we will experience the web in in a whole different way. We would find exactly what we were looking for as a result from searching using a very basic search, or exactly what movie would suit us best. What 3.0 would mean is that the whole internet would be indexed so that computer programs can search through them with great accuracy. With social media this means that we would be able to find groups of people exactly tailored to a specific niche, whether it be a certain type of music, or sport. This would also mean that you could potentially pay money to meet the girl/guy that would be your ideal soul mate. Switching to the bad this could also mean that advertising will be extremely persuasive and would find everything and anything that would suit your needs. Music, personal files, and videos will all be stored online and you’ll end up logging into your own personal account within the web to access it all. The beauty about this is that you can do this through any computer, cell phone, and tablet without ever losing your data due to computer theft or damage.
Big businesses that will emerge from this change will be ones that give you access to your personal search account, which will integrate your email, files, and music. These companies will have all the control over what you view. So again the media and advertising continues, unless you pay for your own personal account.